Trafficmaster is a large fleet management and vehicle tracking firm. The company is a UK based company. Vector capital has just finished the process of buying the company for a staggering $145m which equates to about £92m.
The CEO of Trafficmaster seems to think that this is positive move for the company and will lead to the company being able to better capitalise on opportunities in their core areas.
As well as fleet tracking products they are also involved in anti theft tracking and navigation devices.
Although the company is British it generates 70% of its sales in the USA. This market is obviously much larger than the UK market as they have a larger number of businesses and vehicles on the road.
Fleet tracking products are particularly popular in the USA with fleet often having to cover larger areas than they do in the UK.
This latest takeover of a large vehicle tracking company is a sign that many businesses see fleet tracking and fleet management companies are a sound investment due to the potential growth in the market. Many believe fleet tracking products are not yet at their peak and further price reductions should help to increase the market penetration.
